STOP HIV TOGETHER
For All Humans was honored to collaborate on the STOPHIVTOGETHER campaign, producing two impactful video campaigns—one in English and one in Spanish—to promote HIV awareness, encourage regular testing, and destigmatize the conversation around HIV prevention. Our goal was to create culturally resonant, visually engaging, and emotionally compelling content that connected authentically with diverse audiences.
Inclusive. Bold. Impactful.
As a creative agency dedicated to inclusivity, we took a multi-faceted approach to this project, handling everything from creative direction, production, casting, and post-production to social media strategy and influencer engagement. We designed a campaign that emphasized HIV self-testing as a modern, accessible, and private health practice. Both videos highlighted the ease of self-testing, the importance of knowing one’s status, and the power of community support.
We produced two separate campaign videos tailored for English- and Spanish-speaking audiences. Each video featured diverse talent, ensuring representation across different communities, including Latino/Hispanic, Black/Afro-Latino, Indigenous, and LGBTQ+ individuals. Our creative direction ensured that the campaign was vibrant, engaging, and emotionally resonant. We incorporated bold color palettes, smooth transitions, and neon glow effects to highlight key moments in the HIV self-testing process.
The Impact of #STOPHIVTOGETHER
We also partnered with approved content creators on Instagram and TikTok, leveraging their authentic voices to drive engagement. Their content seamlessly blended personal anecdotes with CDC-approved messaging, making the campaign both relatable and informative. Recognizing the importance of cultural nuance, we ensured that the Spanish-language campaign was not just a direct translation but an adaptation that authentically resonated with Spanish-speaking audiences.
Through strategic storytelling, diverse representation, and engaging social media content, the STOPHIVTOGETHER campaign successfully encouraged audiences to take control of their health and get tested. By producing both English and Spanish-language videos, we helped expand the campaign’s reach and effectiveness, ensuring that the message was both inclusive and accessible.
At For All Humans, we are committed to crafting campaigns that drive social impact, amplify underrepresented voices, and create lasting cultural change. STOPHIVTOGETHER is a testament to the power of storytelling in breaking stigmas and fostering a more informed, empowered community.